Thinking, Fast and Slow

• Winner of Nobel Memorial Prize for Economic Sciences in 2002

In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

• System 1 is fast, intuitive, and emotional. • System 2 is slower, more deliberative, and more logical.

Kahneman exposes the extraordinary capabilities - and also the faults and biases - of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation - each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives - and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

There may be no other person on the planet who better understands how and why we make the choices we make. - Steven D. Levitt, co-author of Freakonomics A major intellectual event... a crucial pivot point in the way we see ourselves. - The New York Times As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Kahneman has shown that we are not the paragons of reason we assume ourselves to be. - Economist