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Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Jim Kalbach

Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering. These days, consumers have real power

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Detalii

Format
Broșată
Limbă
Engleză
Gen
Arta
ISBN
9781933820682
Autori
Jim Kalbach

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Unde găsesc Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs la cel mai mic preț?
Cel mai mic preț este 297,53 RON la Libris. Comparăm 1 oferte de la magazine de încredere.
Cine este autorul cărții Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs?
Autorul cărții este Jim Kalbach.