How to Score in Hollywood: Secrets to Success in the Movie Business

Levin, Bob: - Bob Levin is a legendary movie marketing executive, having for over two decades holding the position of president, worldwide marketing at first Disney, then Sony and MGM. As well as being a key member of each studio's greenlight committee, he led the advertising, publicity, promotion, and research programs that helped launch hundreds of films, breaking numerous box office records throughout his career. Bob came out of semi-retirement when Kevin Goetz invited him to join Screen Engine/ASI as president and chief operating officer, where he has played a pivotal role in the company's continued success.

His first book, How to Score in Hollywood, cowritten with Kevin, reveals the secrets to a movie's success and profitability, exploring how smart, data-driven decisions--from development to release--help filmmakers minimize risks and maximize returns. Bob lives in Los Angeles with his wife, Hilda Wynn.