Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All

Collins returns with another groundbreaking work, this time to ask, Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis, and infused with engaging stories, Collins and his colleague Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not?

Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting